WELLA Color Charm Permanent Liquid Hair Color (1.42 oz)

WELLA Color Charm Permanent Liquid Hair Color delivers vibrant, long-lasting, fade-resistant results with excellent gray coverage and a conditioning feel. Featuring Wella’s Liquifuse Technology™, the liquid formula helps saturate, penetrate, and fuse with the hair for consistent, predictable color with a gentle floral fragrance for a more pleasant coloring experience.

Key Benefits

• Vibrant, long-lasting permanent color with fade-resistant results
• Excellent gray coverage
• Deep conditioning feel for softer, healthier-looking hair
• True-to-tone color with consistent, predictable results
• Gentle floral fragrance
• Easy bottle application (liquid formula)

What It Is

Wella Color Charm is a permanent liquid hair color system that uses a color-coded tonal family packaging design to make shade selection easier. Its time-tested formulation is designed to deliver reliable results while enhancing shine and vibrancy.

What Makes It Special

• Liquifuse Technology™ helps saturate, penetrate, and fuse with hair for exceptionally fade-resistant color
• Intense color and up to 43% more shine
• Vibrant, long-lasting permanent liquid formula
• True-to-tone results for confident shade outcomes

How to Use

• Perform a patch test before coloring.
• Mix color according to your professional/label directions and choose the appropriate developer strength for the desired result.
• Apply evenly to dry hair (roots first for regrowth), then work through lengths.
• Process according to directions, then rinse thoroughly and condition.

Product Details

Size: 1.42 oz (42 mL)
Type: Permanent liquid hair color
Finish: Vibrant, fade-resistant, high-shine

Customer Support

Wella Help Line: 1-866-722-4146
Hours (Eastern Time): Mon–Fri 8:30am–8:30pm; Sat–Sun 9:00am–6:00pm

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