{"product_id":"wella-color-charm-permanent-liquid-hair-color-1-42oz","title":"WELLA Color Charm Permanent Liquid Hair color (1.42oz)","description":"\u003ch1\u003eWELLA Color Charm Permanent Liquid Hair Color (1.42 oz)\u003c\/h1\u003e \u003cp\u003e\u003cstrong\u003eWELLA Color Charm Permanent Liquid Hair Color\u003c\/strong\u003e delivers \u003cstrong\u003evibrant, long-lasting, fade-resistant\u003c\/strong\u003e results with excellent gray coverage and a conditioning feel. Featuring Wella’s \u003cstrong\u003eLiquifuse Technology™\u003c\/strong\u003e, the liquid formula helps saturate, penetrate, and fuse with the hair for consistent, predictable color with a gentle floral fragrance for a more pleasant coloring experience.\u003c\/p\u003e \u003ch2\u003eKey Benefits\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eVibrant, long-lasting\u003c\/strong\u003e permanent color with fade-resistant results\u003c\/li\u003e \u003cli\u003e\u003cstrong\u003eExcellent gray coverage\u003c\/strong\u003e\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDeep conditioning feel\u003c\/strong\u003e for softer, healthier-looking hair\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eTrue-to-tone\u003c\/strong\u003e color with consistent, predictable results\u003c\/li\u003e \u003cli\u003e\u003cstrong\u003eGentle floral fragrance\u003c\/strong\u003e\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eEasy bottle application\u003c\/strong\u003e (liquid formula)\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhat It Is\u003c\/h2\u003e \u003cp\u003eWella Color Charm is a \u003cstrong\u003epermanent liquid hair color\u003c\/strong\u003e system that uses a \u003cstrong\u003ecolor-coded tonal family\u003c\/strong\u003e packaging design to make shade selection easier. Its time-tested formulation is designed to deliver reliable results while enhancing shine and vibrancy.\u003c\/p\u003e \u003ch2\u003eWhat Makes It Special\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eLiquifuse Technology™\u003c\/strong\u003e helps saturate, penetrate, and fuse with hair for exceptionally fade-resistant color\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eIntense color\u003c\/strong\u003e and up to \u003cstrong\u003e43% more shine\u003c\/strong\u003e \u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eVibrant, long-lasting\u003c\/strong\u003e permanent liquid formula\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eTrue-to-tone\u003c\/strong\u003e results for confident shade outcomes\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cul\u003e \u003cli\u003ePerform a patch test before coloring.\u003c\/li\u003e \u003cli\u003eMix color according to your professional\/label directions and choose the appropriate developer strength for the desired result.\u003c\/li\u003e \u003cli\u003eApply evenly to dry hair (roots first for regrowth), then work through lengths.\u003c\/li\u003e \u003cli\u003eProcess according to directions, then rinse thoroughly and condition.\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eProduct Details\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 1.42 oz (42 mL)\u003cbr\u003e \u003cstrong\u003eType:\u003c\/strong\u003e Permanent liquid hair color\u003cbr\u003e \u003cstrong\u003eFinish:\u003c\/strong\u003e Vibrant, fade-resistant, high-shine\u003c\/p\u003e \u003ch2\u003eCustomer Support\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eWella Help Line:\u003c\/strong\u003e 1-866-722-4146\u003cbr\u003e Hours (Eastern Time): Mon–Fri 8:30am–8:30pm; Sat–Sun 9:00am–6:00pm\u003c\/p\u003e \u003cp\u003e(Barcode:  070018106452, 070018106476, 070018106490, 070018066886, 070018106513, 070018066893, 070018066909, 070018106537, 070018106438, 070018106391, 070018106414, 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